The secret behind it can be summed up in one word: Collaboration.
Let ��s Kick This Off With A Real Example ��
If you’ve been reading this blog, you heard of Kevin Mark Trail. He’s a great friend and a very talented singer songwriter. Originally part of “the streets”, he is now focused on his own solo career and so far has released 2 EPs (Sketches (2007) & Home Work (2010) ) and an album called Hope star (2012) , all are 100% Self-funded.
He approached me, asked me for help finding ideas of album cover concepts. Our discussion went on through the night, and not much came out of it to be honest. His budget was so low, it was barely enough for more than a nice lunch on the day. Still, something he said that night stayed with me. He talked about an artist he really respected, called Claire Reid, who designed one of his tattoo. He clearly had an emotional attachment with her work.
I thought that since she is a very talented artist, maybe we could somehow combine a strong photo of kevin denoting the concept of the song with her stunning art. So we arranged to shoot in my living room, for an hour, to keep the cost really low. The result is what I consider one of my best work, the current album cover for Hope Star.
Politeness is the poison of collaboration. ��Edwin Land
You’ll say: well it’s pretty and all, but you are friends!
Yes �� it’s true. BUT this is far from being the most important part of the story. His approach is what really made the difference. The concept was interesting first, innovative AND enticing for me too. In clear, beyond (little) money, I had a chance to contribute to an artist I believe in by working on a project that was compelling.
Very often photographers will lower their price range for the right concept.